Mt. Fuji World Heritage Centre, Shizuoka

This museum was created for the purpose of "conveying to the present and future generations all things related to Mount Fuji."

In June 2013, Mount Fuji, the symbolic mountain of Japan, was listed as a UNESCO World Heritage site under the name of ‘Fujisan, sacred place and source of artistic inspiration’. And then, four and a half years later, in December 2017, “Mt. Fuji World Heritage Centre, Shizuoka” opened in Fujinomiya City, Shizuoka Prefecture (in the Chubu Region). To put it simply, this facility is a ‘Mount Fuji museum’.

Mt. Fuji World Heritage Centre, Shizuoka
Mt. Fuji World Heritage Centre, Shizuoka (Photo taken with a Summaron 35mm f3.5 lens)

According to the official statement, this museum was created for the purpose of “conveying to the present and future generations all things related to Mount Fuji”. And it also functions “as a center devoted to preserving the sacred mountain”. They built it just beside the Ichi-no-torii (the first torii gate) of Fujisan Hongu Sengen Taisha Shrine. In this museum, you can learn a lot about various aspects of Mount Fuji: its history, religion, art, and nature, for example.

Mount Fuji covered with the clouds.
Mount Fuji (at least, part of it) as seen from the Mt. Fuji World Heritage Centre, Shizuoka.

Prior Information

I had been looking forward to visiting the museum long before its completion because some fascinating stories and rumors about it had already reached my ears. I had heard that the total construction cost would amount to be 4.1 billion yen (roughly 39 million dollars as of March 2018), the main building would be in the shape of an inverted Mt. Fuji, and we would be able to ‘simulate’ Mt. Fuji climbing there. These things intrigued me much. So I remember I was really glad when I finally got to visit there.

Phto taken with a Fujifilm X-T1 and Summaron 35mm f3.5.
A reflection of Sengen Shrine’s torii gate on the water in front of the World Haritage Centre building.

The Facade

At first I would like to talk about the facade of the building. There is a very big water basin (in architectural lingo, a ‘water feature’) in front of the inverted-Mt. Fuji-shaped main building. The water in the large basin is actually Mt. Fuji’s spring water. First they draw the water from the nearby stream. And after circulating in the building for the air conditioners, it finally comes to the basin. It represents the concept of the museum, “the circulation and reflection of Mt. Fuji’s water.”

A stream which consists of Mount Fuji's spring water
The Kanda Stream (consisting of Mt. Fuji’s spring water) beside the World Heritage Centre.

And when you poise your camera trying to capture the building and casually gaze down at the surface of the water, you will realize the true intention of the creator of this facility: you will find there is a reflection of the building on the water, which is not an inverted Mt. Fuji anymore but an right-side-up cone-shaped accurate description of the mountain!

The reflection on the “water feature” in front of the World Heritage Centre.

This facility was designed by Shigeru Ban, a renowned architect who received the honorable Pritzker Architecture Prize in 2014. The exterior of the main building is covered by wooden latticework. The wood was locally produced in Fujinomiya City and Fuji City, and is known as the brand name “Fuji Hinoki Made.”

The Interior

Entering the facility, you begin ascending the gentle slope that extends spirally 193 meters to the top 5th floor. As you do so, you realize you are now simulating the experience of ascending Mount Fuji. You will notice the scenery from the mountain is projected on the side wall beside you. And these scenes are not static ones but very lively time-lapse images, and they are changing as you go along: at first it seems you are walking through the green forest with birds singing above your head, but after a moment as you go up, the plants are gradually diminishing and you are in a desolate landscape, surrounded by volcanic rocks (this would put you at the 2,500 meter point on the actual mountain).

Simulating the ascent of Mount Fuji at the Mount Fuji Centre.
The interior of the World Heritage Centre (Summaron 35mm f3.5)

The shadows of ‘other climbers’ suddenly appear just like living figures. And when you ‘look down’, you can see some clouds, local towns, and the sea. When you see the view of the sea, which is the Pacific Ocean, you will notice the fact that you are now climbing the mountain from the southern side (Shizuoka Prefecture side), not from the northern Yamanashi Prefecture side. The museum is in Shizuoka Prefecture.

Mount Fuji under the rainy weather, as seem from the World Heritage Centre, Shizuoka.
Mount Fuji on a rainy day, as seen from the Observation Room at the World Heritage Centre.

Observation Room

Then at the end of the slope (at the top floor), there is the Observation Room where the actual Mt. Fuji can be seen majestically before you (if the weather is good). And on the wall of the Observation Room, there is a collection of photographs which are equally interesting. They are photos of many local “Fuji” existing all around Japan. For a long time, it seems Japanese people have had a tendency to put the word Fuji on the name of their local mountains with majestic presence. Looking at all those “Fuji” in Japan would parhaps arouse in one a strange feeling: it is as though Fuji suddenly assumes different meaning and turns into something completely unknown, which even transcends the actual Fuji . . . .

The shop and cafe at the World Heritage Centre.

Other Features

There are several rooms and corners along the spiral slope, each of which introduces Mt. Fuji from different angles. These exhibitions are all very attractive and informative, using latest IT technology. And many of the explanations can be accessed in four different languages: Japanese, English, Chinese, and Korean.

All the staff members are kind and well-trained. They give you advise about, among other things, where you should go next. The last time I visited there, one of them kindly took me to the movie theater in time for the start of the short film. The theater has a large 265 inches screen that can show the high-resolution 4K images. The footage about the nature and culture of Mt. Fuji is wonderful.

Fuji Hinoki Made | 富士市産ヒノキ
The interior of the World Heritage Centre.

To sum it up, I felt this is a well-conceived facility, which can be enjoyed with either a short or long visit. Even if you have only 40 minutes, it could be exciting. And if you stay for a few hours, you can take your time and learn quite a lot about Mt. Fuji through many of the instructive exhibitions. And by the time you pass through the exit gate, you might already have become an expert on Mt. Fuji! Also, what I think is special about this facility is that it is a place you can “meet with” Mt. Fuji even if the actual weather is bad. Even if the mountain is not visible through the rain, you can enjoy its magnificent image (projected on the screen) here and even can experience the virtual climbing!

Getting There (English Map)

Mt. Fuji World Heritage Centre, Shizuoka, is about a 20-minute drive from the Fuji Interchange on the Tomei Expressway, or about a 18-minute drive from the Shin-Fuji Interchange on the Shin-Tomei Expressway. If you use a railway, it is about a several minute walk from Fujinomiya Station on the Minobu Line.

Other Photos

Mount Fuji as seen from Mt. Fuji World Heritage Centre, Shizuoka.
Ichi-no-Torii of Sengen Taisha Shrine and Mount Fuji in February (Photo taken with a Distagon T* 25mm f2.8 lens).
Museum near Mount Fuji, Japan
(Photo taken with a Distagon T* 25mm f2.8 lens).
Mt. Fuji as seen from the World Heritage Centre, Shizuoka
Mount Fuji in February, as seen from the Observation Room at the World Heritage Centre (Distagon T* 25mm f2.8).

Places Nearby

If you would like to visit other places nearby, there are a couple of popular tourist landmarks in Fujinomiya City. Fujisan Hongu Sengen Taisha Shrine is a UNESCO World Heritage Site. About just several minute walk from the Centre will take to the main area of this Shinto shrine. And mystical Wakutama Pond, the nation’s National Treasure site, is located on the grounds of Sengen Taisha Shrine. Mt. Fuji’s spring water is constantly gushing forth from the bottom of this pond.

Omiya Yokocho is just in front of the second torii gate of Sengen Taisha Shrine. This is a place where several food stalls and shops are concentrated. And you can enjoy some of the famous local dishes here, including Fujinomiya Yakisoba (Fujinomiya-style fried noodle). Shiraito Falls (also, a UNESCO World Heritage Site) is about a 24-minute drive from the Centre. This site is one of the representative sightseeing spots on the southwestern foot of Mount Fuji. And it is also popular as a fall-color spot.


If you are interested in visiting the Mount Fuji World Heritage Centre, Shizuoka, and other places in Fujinomiya City, please send an e-mail from the Rates/Contact page of this site.

Photographs: taken at the Mt. Fuji World Heritage Centre, Shizuoka,
by Koji Ikuma, with Fujifilm X-T1 equipped with
a Summaron 35mm f3.5 lens, unless otherwise noted.

Outbound Links

Official website.

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Reference Links (New Window)

Link to Vintage Camera Lenses
Link to Tetsu Sawamura official site
Tetsu Sawamura official website (Japanese only).

Outbound Links (New Window)

Shurijo Castle Park
Link to Kusatsu Onsen website
KUSATSU-ACCOMMODATION.JP introduces a large range of accommodations, including Japanese-style inns and large resort hotels, located in the Kusatsu Onsen hot springs area in northern Kanto.
Link to Koshu Valley .com
Insider's guide to the Koshu Vally (Katsunuma) wine region. Katsunuma Town in Yamanashi Prefecture (in the Chubu Region) is known as the birthplace of the Japanese wine industry. And the wine from this area has been attracting growing attention from wine drinkers overseas.
Link to Shimanto City Tourism Association
Shimanto City Tourism Association. Flowing through the western part of Southern Shikoku, the Shimanto River is called 'the last clear river in Japan'. And some of the 'chinka-bashi bridges' across the river are now popular tourist attractions in Shimanto City.
Link to Fukuyama Hiroshima Tourism Guide
FUKUYAMA HIROSHIMA Tourism Guide includes information about Tomonoura, a small fishing town that flourished in the Edo Period as an important transportation hub.
Link to Shiretoko Shari-cho Tourism Association
Shiretoko Shari-cho Tourist Association. The Shiretoko Peninsula in eastern Hokkaido extends a long distance into the Sea of Okhotsuk. Registered as a UNESCO World Natural Heritage Site in 2005, this area still has a considerable amount of pristine environment.
Shirakami Sanchi Visitor Center. Straddling both Aomori and Akita Prefectures in the Tohoku Region, Shirakami Sanchi is home to a large-scale primitive buna (Japanese beech) forest. In 1993, this mountainous area was registered as one of Japan's very first UNESCO World Heritage sites.
Link to Itsukushima Shurine website
Itsukushima Shrine official website. A UNESCO World Cultural Heritage site, Itsukushima Shrine attracts a lot of tourists and religious worshippers every year. The shrine is located on Miyajima Island, which is known as one of the three most scenic places in Japan.
Link to Wakayama Prefecture World Heritage Center
Wakayama Prefecture World Heritage Center. Many religious structures and old paths in the Kii Mountains in southern Kinki were added to the UNESCO World Heritage list in 2004.
Link to Kamikochi website
Kamikochi official website. Situated in the western part of Nagano Prefecture in the Chubu Region, Kamikochi is a scenic highland valley surrounded by the high Hida Mountain range in the Northern Japan Alps.
Link to Ise Jingu website
ISE JINGU official website. Located in the Kinki Region, Ise Jingu is one of the most important religious sites in Japan. This Shinto shrine has been revered by successive emperors throughout history. And now it receives an annual visit from the prime minister of Japan.
Hiraizumi Tourism Association. Located in the southern part of Iwate Prefecture in the Tohoku Region, Hiraizumi was the political center of Japan in the 11th and 12th centuries. Several sites here were added to the World Cultural Heritage List in 2011.
Link to Amanohashidate Tourism Association
Amanohashidate Tourism Association. Located in northern Kinki, Amano-no-hashidate has been known as one of the three most scenic spots of Japan since long time ago.
Link to Historical Village of Hokkaido website
Historical Village of Hokkaido is a large open-air museum located in Sapporo, Hokkaido. In the compound, there are more than 50 buildings of historical importance, which were relocated and restored.